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How to Evolve Copywriting for Social Media
Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s...
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Bow Down: 3 Moves Brands Should Steal from Beyoncé
Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and...
View Article8 Things We’ve Learned from Engaging with 200MM People in Social
Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content...
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